Jordan D. Cherry

Senior Marketing Major

Music Industry Professional

Email: jd@forecherrys.com

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about

ABOUT

Hello! My name is Jordan Cherry. I'm a senior marketing major with a strong focus on integrated marketing communications. I have extensive experience in managing musicians, marketing for concert venues, and organizing music events. This website serves as a portfolio showcasing my real-life experiences, skills, and achievements in the marketing and music industry.

resumé

SKILLS & MISSION

I possess a diverse professional skill set in the marketing field. With a focus on integrated marketing communications, my expertise also extends into digital marketing, social media management, and content creation.
I have accumulated this experience throughout my time attending Illinois State University through coursework, client-based project work, and involvement in other business-oriented organizations.

My mission is to help propel emerging musicians at the intersection of music and business, connecting listeners in the process by introducing them to their new favorite song or artist.

WORK EXPERIENCE

Additionally, I have worked at the Castle Theatre, a concert venue located in Downtown Bloomington, for the past 4.5 years. This is where I discovered my passion for music business and have been able to gain valuable experience in the marketing and music industries since my senior year of high school.

Over the last two years at the Castle, I have taken on a specific role as assistant marketing manager for the venue. I plan and oversee activity on platforms such as YouTube, TikTok, and Meta programs (Facebook & Instagram). Covering things such as scheduled posts and organic content. I've also been able to gain valuable knowledge on brand strategy and promotional marketing, among many other skills.

This year also marks the second annual Battle of the Bands that the Castle has hosted, and I have overseen from the ground up. This event organization experience taught me about obtaining sponsorships and executing targeted campaign promotion, and has become something that I look forward to every year.

MORE EXPERIENCE

Another example of my real-life experience in marketing and music business comes in the form of my work with Surface Gallery. What started as a side project with a friend has taken many different forms over the past two years. Surface Gallery is an independent music agency that helps artists with marketing, distribution, and offers management services as well.

Through Surface Gallery, I manage an LA-based R&B artist named Oranje Space. This role has given me unique experience in paid advertising campaigns, branding strategy, digital distribution, and more.